Critically analyse, examine and evaluate the key issues involved in Essay

Critically analyse, examine and evaluate the key issues winding in the process of development and implementation of coherent international marketing strategy N - stress ExampleThere have been large initiatives, like the IT thrust by introducing supply chain oversight to ensure regular deliveries, to introducing new strategies like focusing on the new found power and wealth of women in sports.For the past 30 years the marketing strategy was dependant on the make to interchange model. Products were made in anticipation of sales and cross fingers became a habit as the mysteries of the unknown were omnipresent. any manufacturer likes to evolve into make to order market. That is a segment that spells stability and a certain level of recognition in the market. It becomes more pronounced when the market is global, across geographies and cultures.Nike too had this imagination. They wanted to cross frontiers with a common approach. It was like wanting a clan, not just a family, which fol lowed common principles, yet had identity of its own respecting their environment and circumstances, but adhering to the common fundamental principle. It was a huge call and needed plurality to understand the conglomerate of which they were a part. It ask a merger of thought, not just action, and the very vision became their clarion call, Just do it.Before a company decides to go global, it must first parade an ability to appreciate the degree of globalization that exists in a given industry, or sector, and to provide the required strategic response. Jeannet, Jean-Pierre,3Centralization is the basic format of Nikes plan. Not only product designing, but the undertake out of manufacturing at different factories and delivery schedules are all carried out at the Head Office. In response to highly chaotic running shoes market in 1975 a plan named Futures schedule was developed.4The intention was to force the Retailers to order nine months in advance by placing non-cancellable order s. This assured cash upfront for the company as well as predictability