Business Trend analysis Essay Example | Topics and Well Written Essays - 2500 words

backing Trend analysis - Essay ExampleThe essay Business Trend Analysis Celebrity Endorsements for childlike Product Marketing is a profound analysis of the recent trends in the Product Marketing. Researcher focuses on the link between celebrity culture and consumer capitalism is evident in all forms of mass communication. completely advertisers know that when used properly, celebrities can be very powerful marketing tools and help amplify the effectuate of an ad campaign. At the same time they must be very cautious in the true market to utilize this strong influence in an appropriate manner with c befully screened or unflagging endorsers to subjugate the kind of negative repercussions felt by products recently endorsed by such Hollywood embarrassments as Paris Hilton, Brittney Spears or Lindsey Lohan. Advertising agencies must decide by what method to utilise celebrities for a campaign. Agencies are cautious of potential downsides much more than potential upsides if the campa ign has a long-term strategy. Celebrities alone do not guarantee success as consumers understand advertising, know what advertising is, and how it works. People know celebrities are being paid a lot of money for endorsements and this knowledge leads them to cynicism about celebrity endorsements. Particularly indoors the adolescent market, where potential endorsers are teenagers themselves and thus highly susceptible to the kinds of sensationalistic headlines as those produced recently, it is wise to avoid celebrity endorsement as often as possible.