Campbell & Bailey’s Boston Office Essay

When Campbell and Bailyns capital of Massachusetts Office made the decision to restructure their organization and place a new emphasis on specialization, the business and employees faced multiple challenges during the process. Although communication problems were evidenced in the scenario, I was also concern with the lack of buy-in by the employees within the organization. According to a recent writing in Bloombergs Business Week, employees are an important factor in ascertain how guests perceive the societys brand. For this reason, companies should do more to nurture the companys culture through internal branding efforts. In addition, when employers consider a companys brand, they think in terms of marketing departments, advertising, and publications. In reality, a brand is made up of every experience that a customer has with an organization. (McKee, 2014).Management consultant Peter Drucker states culture eats strategy for dinner (McKee, 2014). When employees become stressed o ut at work, it impacts their performance and in turn the companys productivity. In the Boston office, it was clear that Paul Callahan, the top grossing sales person, was stressed out. In a recent article, it is stated that depression and burnout afflict terce of employees (Cooper, 2014). These afflictions stick out also negatively impact employee performance and morale.In the case of the Boston office, it would benefit the organization to speak with the employees and work towards obtaining their buy-in. Once the employees buy into the change, they can then pass that enthusiasm on to their customers to gain their buy-in as well.ReferencesCooper, C. (2014, May 15). Depression and burnout at work afflict one-third of employees. The Independent. Retrieved from http//www.independent.co.uk/life-style/health-and-families/health-news/depression-and-burnout-at-work-afflict-onethird-of-employees-9294596.htmlDonnellon, A. & Gifford, D. (2008). Campbell and Bailyns Boston Office Managing The Reorganization. Boston Harvard Business Publishing.McKee, S. (2014, May 13). Branding begins at home. Bloomberg Business Week. Retrieved from http//www.businessweek.com/articles/2014-05-13/branding-begins-at-home