International marketing Essay Example | Topics and Well Written Essays - 3000 words - 3

International marketing - Essay ExampleMacys financial statements announce that its sales in the United States have gone down in the last 5 years. Macys screwing use this opportunity to expand into a new countrys market. Secondly, over the past few years western media has played a significant role in influencing the culture and trends in the region. The demand for western goods has increased and consumers are looking more than and more branded products. Customers now present a market which is willing to spend more on laid-back quality goods.The number of department stores in Pakistan is very limited and competition is local. A department store will be welcomed by the consumers. This will give Macys a chance to ground itself before new competition enters the market.Macys is very well established in its scale country and can explore opportunities in the foreign market. The management over 800 stores across the nation has significant expertise in marketing medium to high range prod ucts in a new country.Lastly, despite some challenging environmental factors, barriers to entry in Pakistan are low. Expanding into a newer region may besides open doors to further expand within the country as well as the region of South Asia.Before a new market can be entered it is important for Macys to develop an international marketing plan to study the market and situation in the host country and determine the close suitable actions to take. International marketing plan provides market entry and sending st yardgies and prospers the actions that are necessary for a business to get its product or service into the target market.Economic situation in the country is similar to that in the rest of the world, under the effects of the current recession. Over the last ten years, the employment rate increased giving rise to purchasing power.On a socio-cultural level the country has greatly fallen under western influence due to the proliferation of